Generative answers, capped Meta reach, and TikTok's commerce pivot have rewired demand. We mapped 1,200 brand spends to find what's actually compounding — and what to retire this quarter.
Six measurement leads on incrementality, MMM, and the death of the conversion path.
Average CPA shifted 12% lower; creative volume requirement tripled.
Methodology, lift curves, and the prompt scaffolds that mattered most.
An eight‑step framework distilled from 2,400 cited answer panels.
How to negotiate flat fee + revenue share without breaking trust.
We cross‑checked five vendors against pipeline outcomes from 60 RevOps teams.
What changed this week across the channels your team manages.
Default on for new accounts; rolling out to managed accounts through May.
Multi-variant generation tied to product feeds is now in open beta.
First-party signal closes the loop for B2B retargeting and lookalikes.
Shop fees re-tier; opportunity for hybrid TikTok+Meta funnels.
Search Console gets a new dimension; publishers see early CTR pressure.
Multi‑agent orchestration plus brand‑safety guards out of the box.
Deep dives, original benchmarks, and field notes from the work.
Spend, blended ROAS, and pipeline velocity across 312 brands and seven verticals — with the operator habits that separate the top quartile from the rest.
How a creative-led restructure turned a flat Q4 into the strongest quarter on record.
Webinars, breakdowns, and live strategy sessions from the team.
A working session on rebuilding the funnel for a post‑search world
A 30‑minute working session with our strategy desk. We'll review your current mix, surface three opportunities you can ship this quarter, and leave you with a written brief — whether or not you become a client.